Best CRM for Real Estate Agents

Feature Comparison for Real Estate Agents

Feature HubSpot Salesforce Zoho CRM
Lead Management Advanced lead scoring and routing, N/A Advanced lead management, integrates with Sales Cloud Lead enrichment and qualification
Marketing Automation Integrated marketing automation, email templates Marketing Cloud, integrates with Sales Cloud Automated workflows
Customer Relationship Management (CRM) Built-in CRM, sales performance tracking Customizable CRM, integrates with Sales Cloud Integrated CRM, sales pipeline management
Dental Claims Integration N/A N/A N/A
HIPAA Compliance Via 3rd Party (e.g., Integrate with a HIPAA-compliant third-party service) N/A N/A
Pricing $40-$60/user/month (Basic), $800-$1,200/month (Enterprise) $75-$150/user/month (Essential), $600-$900/month (Professional) $12-$20/user/month (Starter), $25-$50/user/month (Standard)
Ease of Use 8/10 9/10 7/10
Key Limitation Limited customization options for lead management and marketing automation, pricey for small businesses Complex setup process, expensive for small businesses Not ideal for large teams or complex workflows

The Verdict

For small Real Estate Agents businesses (< 5 agents), HubSpot is the most suitable option due to its affordable pricing and user-friendly interface. For larger Real Estate Agents businesses (5+ agents), Salesforce is a better fit, as it offers more advanced features, customization options, and scalability for complex workflows.

Conclusion

For Real Estate Agents, the best choice depends on your specific scale.